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Competitive e-telligence - Spy On a Web Site

Home > Articles > Find out everything there is to know about a web site using online research tools

Are you thinking of starting an online business or bringing your business to the web? Do you need to investigate a web site or find out more about your particular market? 

Well whatever you needs are, you are in luck, because I will show you (the mostly free) tools that you can use to find out everything you need to know about your competitors. 

I call it competitive e-telligence research. 

It is also a great way to find potential partners or find out more about them. 

Below is a list of the essential web site and domain name research tools available. Now start digging super sleuth!

whois.net - Domain research must start with a whois search, it allows you to find out who the owners, hosts and contacts are related to the domain in question. 

alexa.com - Probably the most important or at least the most known competitor web site research site. It gives free traffic metrics, search analytics, demographics, and more for websites. Also has the famous Alexa ranking, which allows you to know just how popular your competitors site really is.

w3spy.net - W3Spy.net is a free online service where you can gather information about every website currently registered on the internet. Our software compiles data from various sources in real-time and presents you with a comprehensive report. Using our service its completely free, and there is no daily lookup limit.

ispionage.com - Very important keyword research tool. Tells you page rank, domain age and what keywords (if any) this domain bids on using pay per click advertisement/

spyfu.com - Allows you to download your competitors keyword advertisement. They also have what they call RECON files and Ad history reports and other neat reports. The deeper data you have to join and/or pay for. 

KeywordSpy.com - Through this keyword tool and keyword software, you can perform advanced keyword research and keyword tracking to study what your competitors have been advertising in their Adwords campaigns and Other PPC campaigns. You can now get complete in-depth analysis, stats, budget, affiliates & ad copies of your competitors.

Compete.com - Preform easy side by side comparison between your and competitor's sites. Compete's data comes from a statistically representative cross-section of 2 million consumers across the United States who have given permission to have their internet click stream behaviors and opt-in survey responses analyzed anonymously as a new source of marketing research.

Archive.org - The Internet Archive, is building a digital library of Internet sites and other cultural artifacts in digital form. Like a paper library, we provide free access to researchers, historians, scholars, and the general public. This means you can see anyone's web site as it looked in the past. Great tool for competitive intelligence research! 


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